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Powering Customer Profitability Analysis with Power BI and Purenetworking

In the competitive landscape of today’s business world, understanding and improving customer profitability is crucial for sustainable growth and success. One tool that has proven to be a game-changer in customer analytics is Microsoft’s Power BI. Coupled with the expertise of Purenetworking, a UK-based development company specialising in Microsoft 365 PowerPlatform and SharePoint, businesses can gain valuable insights that drive profitability.

What is Power BI?

Power BI is a collection of software services, apps, and connectors that work together to turn unrelated sources of data into coherent, visually immersive, and interactive insights. It provides businesses with the ability to dive deep into their customer data, transforming flat Excel spreadsheets or extracting data from business systems and presenting them in visually stunning and powerful dashboards.

How Can Power BI Help Analyse Customer Profitability?

Power BI allows businesses to define their key metrics for evaluating customer profitability and establish data sources for collecting the necessary data. The data is then cleansed, transformed, and loaded into Power BI using its data modelling capabilities. For instance, Microsoft provides a built-in Customer Profitability sample in the Power BI service. This sample contains a dashboard, report, and dataset for a company that manufactures marketing materials. A CFO can use this dashboard to see key metrics about their five business unit managers (executives), products, customers, and gross margins (GM). At a glance, they can see what factors affect profitability.

PowerBi Profitability Report

Enhancing Profitability Analysis with Power BI’s Copilot AI Feature

In addition to the robust features of Power BI and the expertise of Purenetworking, the Power BI Copilot AI feature can further enhance profitability analysis.

What is Power BI’s Copilot AI Feature?

Copilot in Power BI is an AI assistant that understands natural language queries and prompts, and generates report summaries with relevant insights. It allows users to ask questions about their data, and the tool will then generate a comprehensive report with the relevant visuals and insights.

PowerBi Ai CoPilot Profitability Report

How Can Copilot AI Enhance Profitability Analysis?

With the Copilot AI feature, businesses can streamline the process of creating profitability reports. Managers can easily create reports and gain insights without diving deep into the data. For example, a user could ask Copilot, “Which customers are most profitable?” or “What factors are affecting our profitability?” and Copilot would generate a report with the relevant data. This feature not only saves time but also makes data analysis accessible to users at all levels of technical expertise. It allows for quick, on-the-fly analysis that can be crucial in making informed business decisions.

By leveraging Power BI’s Copilot AI feature along with Purenetworking’s services, businesses can truly unlock the potential of their data and drive customer profitability to new heights.

The Role of Purenetworking

Purenetworking takes this a step further by offering services that streamline business processes using PowerApps / Power Automate solutions, improve collaboration using SharePoint / MS Teams, increase employee and customer satisfaction using Power Pages and Virtual Power Agent chat bots plus give management a powerful insight using Power BI dashboards.

Their services include SharePoint Development, PowerApps Development, PowerBI Reporting, and development of Virtual Power Agents. They have an in-depth knowledge that many IT providers simply do not have. That’s why many other Microsoft Partners come to them to help with their customer PowerApps, Power Automate, Power Virtual Agent, Power BI, and SharePoint deployments.


In conclusion, the combination of Power BI’s robust features and Purenetworking’s targeted expertise provides businesses with a powerful tool for analysing customer profitability. By leveraging these resources, businesses can identify their most profitable customers, allocate resources more effectively, make informed decisions to improve overall profitability, and ultimately drive sustainable growth and success.



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